Feature
Writing for different audiences
Most businesses sell to more than one kind of buyer, and a page written for all of them lands with none of them. You can save up to eight audiences and aim an article at one, so the piece argues to somebody specific instead of hedging across everyone.
Up to eight saved audiences per business
One audience per article, chosen when you start it
Guidance sits on top of your house voice
Aimed writing, not a different product for each buyer
Writing to everyone is writing to no one
A homeowner deciding on a repair and a property manager comparing three vendors want different things from the same page, and a piece that tries to satisfy both hedges every claim until nothing lands. Picking one of them before you write is the cheapest quality improvement available.
Eight is a working number
The ceiling is eight, and the product warns you at six, because a business claiming twelve distinct audiences usually has three real ones and nine adjectives. Keeping the list short keeps each entry meaningful enough to change the writing.
It aims the piece, it does not overrule your voice
Audience guidance sits on top of the house voice rather than replacing it. A piece aimed at a property manager is still recognisably your business talking, which is the behaviour you want and worth stating because the alternative is a page that sounds like a different company.
What it does not do
Worth knowing before you buy, not after.
- Eight audiences maximum, and the product warns you at six. It is a deliberate ceiling rather than a technical one.
- One audience per article. A piece cannot be aimed at two at once, which is the point.
- Audience guidance sits on top of your house voice and is not allowed to override it, so it changes emphasis rather than register.
- Saving an audience does not research it. What you write in the description is what the writer works from.
Questions
What buyers ask before they start
How many audiences should I save?
Fewer than you think. The ceiling is eight and the warning arrives at six, because most businesses have three genuinely distinct buyers and the rest are variations that do not change how a page should be written.
Can one article target two audiences?
No, and that is deliberate. Aiming at two is how you get back to the hedged page that satisfies neither.
Does the audience change the voice?
It changes emphasis and what gets explained, not register. Your house voice still governs how it sounds, because a page that sounds like a different company for a different buyer is a worse outcome than a page that hedges.