Feature
Keyword Overview
Keyword Overview is the research card that opens when you click any keyword in the Visibility Tracker. Read it as two halves, because that is the whole idea. One half is standard keyword research: volume, difficulty, intent. The other half is the part a keyword tool cannot answer, because it requires knowing who you are: whether AI search already cites your business for that exact term, and where you rank locally and organically. Both sit on one screen, for one term, at the same moment.
Click any tracked keyword to open a two-layer research card
The research half: search volume, keyword difficulty, cost per click, competition, intent, a 12-month trend, related keywords, and buyer questions
The AI and local half: whether AI search cites you for the term, engine by engine, plus local map rank and organic rank
Unknown values print n/a, never a fabricated zero
Two questions on one screen
A keyword tool answers is this worth writing about. It leaves you to guess at am I already winning it, which is the more useful question and the one that decides whether a piece is worth the afternoon. This card answers both at once, for a single term, so you are not moving between two products and stitching the answers together yourself.
The research half
Live search data on the term: monthly search volume, keyword difficulty from zero to one hundred, cost per click as the market's own read on how commercial the term is, paid competition density, and search intent classified as informational, navigational, commercial, or transactional. A 12-month trend shows the seasonal shape of demand, and the buyer questions people actually ask around the term come back ready to become the headings of a piece.
The AI and local half
This is the half that requires knowing who you are, and it is already measured for your business, so putting it on the same card costs nothing extra to show. Engine by engine, whether AI search currently cites you for the term, with position where there is one. Your local map rank and your organic rank. Whether your AI presence on the term is moving up, down, or flat. And the live result page for the term, with the organic results, the local pack, and the sources the AI answers are drawing from.
It fills in waves, and it prints n/a
The card fills in stages instead of blocking on the slowest call: the research numbers and the trend land first, and the live results and buyer questions follow behind a short note. A layer that stalls shows a retry rather than blanking the card. And when difficulty or cost per click genuinely has no value behind it, the card prints n/a. A zero difficulty is a real reading with real meaning, so printing one when nobody knows would be a number you might act on.
What it does not do
Worth knowing before you buy, not after.
- The research half loads for any keyword. The AI and local half needs the keyword tracked first, and until it is, that half says Track to measure your AI and local visibility.
- Research numbers are live search data cached for about thirty days, so a reading can be up to a month old rather than to the minute.
- It reports whether AI search cites you today. It does not, and no tool can, make an engine cite you.
- The competitor read on the card is a snapshot of the live result page, not an exhaustive audit of every site that has ever covered the term.
Questions
What buyers ask before they start
Is this the same as a keyword research tool?
Half of it is: the volume, difficulty, and intent are the numbers you would expect from one. The other half, whether AI search and your local results already name you for the term, is the part a keyword tool cannot show, because it has no idea who you are. Both halves are on the one card.
Why does a cell say n/a?
Because the value is genuinely unknown for that term. A zero keyword difficulty or a zero cost per click is a real reading a merchant would act on, so we do not print a fabricated zero when nobody actually knows. n/a says we do not know, which is the honest cell.
What does Track to measure your AI and local visibility mean?
It means the keyword is not tracked yet, so the AI and local half has nothing measured for it. Track it and those fields fill in on the next measurement. The intended path through the product is research first, then track, then measure.